Brand Audit
The Brand Audit assesses the brand as it currently stands in order to unlock potential opportunities to drive growth and reach its full potential.
When is a Brand Audit needed in particular:
- when the brand hasn’t yet done any Market Research, since it launched
- when disruptive competition are changing the market
- when customers are deselecting the brand for no apparent reason
- when fundamental brand building questions need answering
This audit will include:
- Full UX review of current customer journey and/or website
- Social media content & engagement review
- Brand asset review inc guidelines/type/logos/color/imagery etc
- Brand outreach and competitor research
- Brand strategy workshop with your team (3 hours)