With paid search, you can advertise on search engines like Google and Bing to drive conversions to your client’s local business. In other words, you’ll serve ads to potential customers exactly when they’re searching for your client’s service or product.
Our highly focused keyword research allows us to determine the most cost-effective approach to obtaining qualified customers who are searching for exactly what you offer. Through a variety of research tools and techniques, we develop effective paid search campaigns focused on meeting your target cost per sale or lead.
Google is the world's most popular search engine: It processes an impressive average of 63,000 searches per second every day. A significant portion of these searches come from consumers ready to buy. They’re searching for things like “dealerships near me” or “restaurants open now”, and you can use this information in your favor.
The benefits of paid search advertising
You’ll have a highly engaged target audience. Our team of digital advertising strategists will carefully choose relevant keywords for your client’s ads to make sure we’ll target only people actively searching for their products or services.
With that comes improved ROI because we’re targeting potential customers who are more likely to convert. Even when people don’t click on your client’s ad, you’re still giving them more visibility by promoting their business on search engines like Google and Bing.
What's included in the setup fee?
- Keyword research
- Competitor research
- Tracking code setup & verification
- Ad proofing
- Creative creation (when required)
- Campaign audit & launch
How does this Ads Process Work?
Paid Campaign Analysis & Implementation
With an established Google Ads account we will analyze historical data to find what performs most favorably, and tailor other parts to perform in a similar fashion. We will then change bidding options, keywords, ad text, and destination links to align with our goals. The goal is to drive as many leads and/or sales as possible per dollar spent.
Conversion Tracking & ROI Analysis
Our reports show which keywords are creating leads or sales and which are not. We monitor this to be sure we are focusing on the keywords that are working best and targeting specific phrases.
Search Network Advertising
We monitor progress and engagement of your search network advertising to adjust bigs, ads, and keywords to best reflect the traffic that will engage most positively on your site.
Ad Variation & Testing
Multiple ads will be tested using A/B testing methods to determine which ads lead to the highest click-through and conversion rates. We will also develop landing pages, copy variations and test which work best.
All aspects of the account will be reviewed each month to determine what areas can be improved and to be sure the campaign is running smoothly. Negative keywords and changes to your keywords will constantly be made to improve results.
Our end goal is to create an campaign with a high ROI (return on investment) that allows your company to spend wisely and grow profitable month after month. The manual process of reviewing the account ensures that you're not spending too much and your ads are always being shown in the optimal positions to convert. We'll discover throughout our process the key for your website to be successful via PPC and grow the campaign as profitability rises. We work hand-in-hand with you and have conference calls each month to be sure we're on the same page with goals & results.