YouTube is one of the top providers of media in the world! Take advantage of that tremendous reach with YouTube advertising and get your clients the exposure they need to thrive in their competitive markets.
On behalf of your clients, our team of specialists can target ads to consumers based on specific demographics (age, gender, household income, and parental status), interests (travel, tech, beauty, and sports), searched keywords (“how to repair an iPhone”, or “top 10 beauty tips”), or even on specific Youtube channels.
Utilizing Youtube’s TrueView in-stream ads, our service will typically play your client’s promotional video pre-roll, which is an ad at the start of a short user-selected video, but they can also appear in-stream (mid-roll) if that video is of considerable length.
The benefits of YouTube ads
Because YouTube is both a search engine and a social media platform, your clients can target potential customers who are seeking information and willing to interact with brands.
Videos don’t need to be professionally made to drive results. Sometimes a video shot with your client’s own camera or smartphone looks even more authentic and original.
Lastly, YouTube video metrics can help your clients identify which videos their customers are watching and for how long, so we can use that information to optimize campaigns.
What's included in the setup fee?
- Keyword research
- Competitor research
- Tracking code setup & verification
- Ad proofing
- Creative creation (when required)
- Campaign audit & launch
Management Fee - 20% of Ad Spend + $450 monthly fee
1. We will email you the order form to fill out to give us the information we need to set up your campaign.
2. Next, activate "Facebook & Instagram Ads: Campaign". You'll be charged the first month upon activation.
3. The anniversary date for the following months will be set a month from the campaign launch date.
What are YouTube ads used for?
This type of campaign is great for generating interest at the top of the sales funnel. YouTube ads are perfect for developing strong brand recognition when users are searching for your client's products and services.
Is the video creation included within this service?
No, our service doesn't include video creation. Please see add-ons.
What's the recommended length for the video?
We recommend 15s and 30s spots. The video needs to be uploaded to a Youtube channel, so that you can share the URL with our team. This step is preferably done before filling out the order form to avoid delays to your campaign launch date.
What is the difference between skippable and non-skippable in-stream ads?
Skippable: Your video ad plays before, during, or after other videos. After 5 seconds, the viewer has an option to skip the ad. Non-skippable: Your video ad is 15 seconds or shorter and plays before, during or after another video. Viewers do not have the option to skip the ad.
What are discovery ads?
Use this format to promote a video in places of discovery, including next to related YouTube videos, as part of a YouTube search result, or on the YouTube mobile homepage. Your ad consists of a thumbnail image from your video with some text. While the exact size and appearance of the ad may vary depending on where it appears, video discovery ads always invite people to click to watch the video.
Bumper ads are a short video ad format designed to allow you to reach more customers and increase awareness about your brand. Use this format when you’d like to reach viewers broadly with a short, memorable message. Your bumper video ad is 6 seconds or shorter and plays before, during, or after another video. Viewers do not have the option to skip the ad.
Outstream ads are mobile-only video ads that play on partner websites and within apps.They begin playing with the sound off. Users need to tap the ad to unmute. Advertisers are only charged when more than half of the ad screen space is shown for two seconds or more. It's a cost-effective format designed to increase your video reach.